Strategy is Important

Basically the first half of the business plan is going to be geared towards helping you to develop and support and solid business strategy.This is where you will look at the market, the industry itself, customers and competitors. You will also have to look at your customer needs and the benefits of the various current products and services that are available to you.

You will have to really look at the strengths and weaknesses of each competing like business in your area and try to find any opportunities for your and your ideas in the marketplace.All of these steps are largely aimed at helping you create a strategy for your business.

The second half of the business plan is going to be used to execute your selected business strategy. Your pharmacy’s products and services, your marketing and your operations should all closely tie in with your strategy. So while it may be easy for you to choose a well thought out strategy for your plan, I would personally recommend you give a lot of thought to the strategy that will set the course for your business.